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发布时间:2019/12/13 点击量:

  原标题:这个火遍海内外的姑娘,到底做了啥?

央视:李子柒这个火遍海内外的姑娘 到底做了啥?

  近日,国内社交网络围绕着视频博主@李子柒 展开了一场大讨论。

  李子柒,在微博上坐拥2000余万粉丝的国内知名视频博主,其作品的主要内容是记录自己的乡村生活,美食美景,家务耕作。入驻YouTube两年,李子柒就凭借自己仅有的104个视频赢得了740万订阅。

  有人说,李子柒的视频向海外观众展示了中国文化里“田园牧歌”的美好图卷,是成功的文化输出;也有人说,她的视频会加深外国人对中国人的“刻板印象”。

  这场议论结果如何,其实不重要。

  重要的是,我们看得到她在视频里创造和展现的朴实美好,和她对中国文化与乡野生趣的热爱。

  “I just want people to relax and experience something nice when they are streaming my videos, and hopefully the videos can take away some of their anxiety and stress,” Li Ziqi, the popular vlogger living in southwest China‘s Sichuan Province said in an interview with the Goldthread, a social media outlet on Chinese culture。

  The 29-year-old recently gained recognition both at home and abroad for her video recordings of life in her hometown of Mianyang, the second largest prefecture-level city in the province。 She has millions of followers on YouTube and Bilibili, a Chinese video sharing platform。

  Unlike more popular short videos, each of Li‘s videos usually lasts 10 minutes, recording an elaborate process of meal preparation from cultivating the basic ingredients to sharing the food with her grandmother in the backyard, and some handicrafts, like the China’s “scholar‘s four jewels,” – namely the writing brush, ink stick, ink slab and paper。

央视:李子柒这个火遍海内外的姑娘 到底做了啥?

Li Ziqi shares her videos on her life at home on Bilibili, a China-based video sharing platform。 /Screenshot via Bililbili

  In most of her videos, she seldom speaks but simply shows the way she relishes her idyllic life with her grandmother, with traditional Chinese music and natural sounds playing in the background。 The backdrops are usually the backyard of her house or extensive mountains and clear waters, where she mostly dons traditional Han costumes and uses the simplest tools to make food。

  The perfect fusion of makeup, image and sound stands in stark contrast to other more popular videos。 The idyllic setting and lifestyle also cast doubts as to whether she is portraying Chinese rural life authentically。 Some hold the opinion that what Ziqi displays in her videos is an ideal that people are seeking after。

央视:李子柒这个火遍海内外的姑娘 到底做了啥?

Screenshot of Li Ziqi‘s food preparation for the farming season。 /Photo via Li Ziqi on YouTube

  “I‘m filming myself。 Or I’m filming the life that I am pursuing,” Ziqi said in the interview and admitted that professional videographers were involved but added they were all directed by her。

  The criticism did not stop at the filming but rippled to her co-branded products, with some saying the products featured are not from her hometown of Sichuan。

  Born in 1990, Ziqi lost her father at the age of six and left home to earn a living eight years later when she was only 14。 In 2012, Ziqi came back to her home in the village to look after her grandmother。 And in 2016, she started filming her life。

  “When I worked in a city, it was about survival。 Now when I am in a village, it‘s truly for living,” said Ziqi when asked about her decision to return home。 

央视:李子柒这个火遍海内外的姑娘 到底做了啥?

Li Ziqi‘s personal page on YouTube which amass more than 7 million subscribers。 /Photo via Li Ziqi on YouTube

  Ziqi‘s filming of her life with her grandmother has also trended overseas since she uploaded her first video on YouTube two years ago, despite the fact that most of her videos are in Chinese。 Each of her videos has amassed thousands of comments。

央视:李子柒这个火遍海内外的姑娘 到底做了啥?

Screenshot of comments on Li Ziqi‘s YouTube page。 /Screenshot via YouTube

  “Why she can do everything… She‘s a real wonder woman” Shayne Ward writes below Ziqi’s first YouTube video。

  “She is living a life which ideally should be life of everyone,” Gaurav Mehata commented on YouTube。

  “She is all I watched while I was pregnant with my first child。 I‘m always rewatching her videos not only because she’s amazing but the sounds and music remind me of the nights I‘d stay up watching her and feeling my baby kick,”Stephanie Harper, a mother shared when she first watched Ziqiis videos during her pregnancy。

  Li Ziqi‘s life narrative has helped her create a meme on overseas social media with some vloggers even starting to imitate the way she presents her life。 An opinion story published on WeChat writes: “It’s Li Ziqi‘s affection for life that made her videos widely spread, although there is no translation for subtitles or descriptions。”

点击进入专题: 视频博主李子柒走红网络

责任编辑:张申


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